Mix and Match
This corporate design has a very simple starting point: a bar that runs vertically over the whole format integrating the DP6 logo along one of the dividing lines. The areas within the bars are used to display their work—expressed through illustrations, photographs and colors. This principle is applied on every item of their stationary. On the business card we had the chance to visually connect a person to a project that he or she had worked on.
Though the design encourages variation it’s still controlled by a few basic rules. As a result the architects at DP6 could themselves design their project-related portfolios—all I had to give them was a template and some simple guidelines.