Intelligent custom typeface for Lotto Berlin
This custom typeface was an assignment from the advertising agency Connex whose plan it was to give typography a prominent role in LOTTO’s new corporate design and upcoming campaign. The previous typographic style—Helvetica Condensed, all uppercase, set in Bold weight, and Italic style, on a white outline—was reduced and replaced by this new typeface with more character.
Apart from the design of the character shapes, I sought to create a solution for the white outline in which unwanted gaps would appear between certain letter combinations. By adding OpenType features to the fonts, the time-consuming task of manually adjusting these gaps was eliminated.