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Whyse.
IT Whyse Guys

The Berlin office of Framework Identity developed a new branding concept for a company in Copenhagen (Denmark) that offers a variety of IT and web services. For this new concept and new name—Whyse—I was asked to create a corporate design that would fit the bill. A sturdy and dynamic logo and a range of basic elements that allowed variations, while visually hinting at the individual solutions that Whyse offers their clients. The brand promise: “Vi implementerer teknologi og viden som optimerer arbejdsprocesser og sikrer interaktion og kommunikation.”

Apart from the aesthetic part of the assignment, I enjoyed the challenge of the long-distance-only communication with Whyse via Skype, Chat und E-Mail. For example, envelopes were measured in Copenhagen, then designed and printed in Berlin. We discussed design aspects using Campfire, and after I completed the design and development of the web templates here in Berlin they were successfully implemented in Denmark.